We all know that money is the driving factor behind the whole conference affiliation shuffle, but NCAA President Mark Emmert is trying to get schools to consider other criteria as well.
As a growing number of schools play musical chairs with conferences, NCAA president Mark Emmert says he is concerned about the perception that money is driving the decisions and declared “this is not the NFL, the NBA, it’s not a business.”
Instead, Emmert is urging school presidents to consider factors besides revenue when choosing conference affiliation.
“I think what came across (with realignment) is that all we care about is money and what we can do that is to our advantage,” Emmert said in an interview Wednesday with The Associated Press. “Nobody was talking about what this is going to do for student-athletes or intercollegiate athletic programs. It was all about let’s make a deal.”
Emmert understands the urge, perhaps even the necessity, for schools to do something.
Nobody wants to give up a potentially big payday, and nobody wants to be left without a seat when the music stops playing
