The NCAA has finally implemented a rule that prevents family members and others associated with an athlete from benefiting during college while he would be unable to do so.
You can read the regular discussions of the rule revision and the extended prohibitions on how they apply, but in this case Deadspin seems to hit the nail right on the head as they examine the loophole they say should have been closed 50 years ago.
The NCAA loves to cling to its whimsical little principle of amateurism, so evidence that Cecil Newton sought money from MSU—and slightly less evidence that he received it from Auburn—was bad. But not illegal! That’s changed. The NCAA’s Legislative Council approved a few new rules at their annual meeting, chief among them what’s being called the Cecil Newton rule, which bars family members of athletes from financially gaining from their offspring’s unique talents.
The actual rule qualifies “family members, certified contract advisors, financial advisors, marketing representatives, brand managers or anyone who is employed by or associated with such individuals” as agents, which is great. Also great (“great” in the sarcastic sense of “horrifying”): family members, contract advisors, financial advisors, marketing representatives and brand managers had never been legislated before. How long have we been doing this college sports thing? Like, more than a century? And we’re only now putting down in writing that hangers-on can’t profit from student-athletes? That’s not being proactive. That’s not even being reactive. That’s barely being active at all.