Category Archives: Sports Marketing

Sports Marketing

Great irony in having Franco Harris removed as spokesperson for Paterno support

Posted on November 17, 2011 by Roy Kessel

Once the public sentiment is against someone, speaking out on their behalf can be dangerous to your personal and professional reputation. Franco Harris was removed from a position with a local casino as a result of speaking publicly in support … finish reading Great irony in having Franco Harris removed as spokesperson for Paterno support

Posted in Coaches, College Football, Current Stories, Daily Digest, Endorsements, Features & Commentary, Firings, MOJ (Miscarriage of Justice), Universities | Leave a comment

ATP and Hamburg still fighting over legal fees

Posted on October 27, 2011 by Roy Kessel

According to a report in Sports Business Journal, The Court of Appeals for the Third Circuit yesterday scheduled oral arguments between the ATP and its German tournament for Nov. 17 to debate whether the event has to pay legal fees to … finish reading ATP and Hamburg still fighting over legal fees

Posted in ATP, Current Stories, Daily Digest, Governing Bodies, Licensing, Tennis | Leave a comment

NCAA panel does not address athlete petition for revenue

Posted on October 27, 2011 by Roy Kessel

Despite approving a measure for the full cost of attendence, the NCAA board was not expected to discuss a petition signed by 300 football and men’s basketball players seeking a share of television money. The National College Players Association, an … finish reading NCAA panel does not address athlete petition for revenue

Posted in Athletes, Basketball, Bowls, Broadcast agreements, College Basketball, College Football, College Sports, Current Stories, Daily Digest, Eligibility, Football, Governing Bodies, Licensing, NCAA, NCAA sanctions, RTC (Rules to Change), Universities | Leave a comment

Electronic Arts sues Energy Armour over logo use

Posted on October 17, 2011 by Roy Kessel

EA Sports is suing a company named Energy Armour.  When you look at the logos in this link, you will see that they are very similar and we would have to agree with the writer of this blog that the Energy Armour logo is … finish reading Electronic Arts sues Energy Armour over logo use

Posted in Current Stories, Daily Digest, Intellectual Property, Lawsuits, Licensing, Sponsors, Sports Property | Leave a comment

Bill Russell sues NCAA for unauthorized use of likeness

Posted on October 7, 2011 by Roy Kessel

Former Boston Celtics center Bill Russell is suing the NCAA for using his likeness without paying him or seeking his consent. Russell’s lawsuit was filed Wednesday in federal court in Oakland, Calif., according to the report. The lawsuit claims the … finish reading Bill Russell sues NCAA for unauthorized use of likeness

Posted in Athletes, Basketball, College Basketball, Current Stories, Daily Digest, Governing Bodies, Lawsuits, Licensing, NCAA | Leave a comment

USOC still not willing to submit bid for 2020 games

Posted on August 22, 2011 by Roy Kessel

The USOC is apparently still not very secure in its relationship with the IOC.   The USOC has sent out the news that it is not going to bid on the 2020 Olympic Games.  Until the USOC resolves the financial relationship … finish reading USOC still not willing to submit bid for 2020 games

Posted in Broadcast agreements, Current Stories, Daily Digest, Governing Bodies, IOC, Licensing, National Gov. Bodies, Olympic Sports, Sports Media | Leave a comment

Alabama disassociates itself with local clothing store

Posted on July 27, 2011 by Mauri Miller

Although it seems as if the store was in compliance with rules, Alabama has disassociated itself from local clothing store T-Town Menswear and its owner Stan Albetar. ‘Bama compliance director Mike Ward said in a statement that Albetar appeared to … finish reading Alabama disassociates itself with local clothing store

Posted in College Football, College Sports, Daily Digest, Eligibility, Licensing, Memorabilia, NCAA, NCAA sanctions, Sports Marketing, Uncategorized, Universities | Leave a comment

Michael Vick secures more endorsement deals

Posted on July 22, 2011 by Mauri Miller

Michael Vick continues to rebuild his image after being released from federal prison in 2009. After re-signing an endorsement deal with Nike earlier this month, Vick is now an equity partner in Double Eagle Holdings, Ltd., the parent company of … finish reading Michael Vick secures more endorsement deals

Posted in Athletes, Daily Digest, Endorsements, Football, NFL, Sponsors, Sports Marketing | Leave a comment

Mendenhall sues Champion over endorsement termination

Posted on July 20, 2011 by Roy Kessel

Rashard Mendenhall popped off over Twitter and paid a steep price as Champion terminated his endorsement contract as a result of his statements.  Now Mendenhall is fighting back. He is filing a suit against Champion and seeking damages for the … finish reading Mendenhall sues Champion over endorsement termination

Posted in Athletes, Daily Digest, Endorsements, Firings, Football, NFL, Sponsors, Twitter, WTL (Where's the Line?) | Leave a comment

Nike re-signs Vick to endorsement deal

Posted on July 5, 2011 by Roy Kessel

While it seems like just yesterday that Michael Vick was dropped by many of his endorsers including Nike, it was 4 years ago. Nike has made the decision to re-sign Vick and to stand behind his efforts to rehabilitate himself and … finish reading Nike re-signs Vick to endorsement deal

Posted in Athletes, Daily Digest, Endorsements, Football, NFL, Sponsors | Leave a comment

NFL has “Major” problems with risque ad

Posted on June 15, 2011 by Mauri Miller

According to an ABC TV report, Chicago Bears safety Major Wright and other NFL players were featured, in uniform, in an advertisement for an adult film event. The event, the Exxxotica Expo 2011, was hailed the largest gathering of adult … finish reading NFL has “Major” problems with risque ad

Posted in Athletes, Commissioners, Daily Digest, Endorsements, Football, Intellectual Property, Leagues, NFL, Social media, Sponsors, Sports Property, Teams, Twitter | Leave a comment

EA Sports is in trouble over software used to develp Madden

Posted on June 9, 2011 by Mauri Miller

EA Sports appears to be weathering the storm of the NFL lockout and has fought back vigorously against the suits by former NCAA football and basketball players. But now, computer programer Robin Antonick has filed a suit against Electronic Arts … finish reading EA Sports is in trouble over software used to develp Madden

Posted in Antitrust, College Football, Daily Digest, Fans, Football, Intellectual Property, Lawsuits, Licensing, Media, Sports Marketing, Sports Media, Universities | Leave a comment

NCAA’s Emmert appoints bowl task force

Posted on June 1, 2011 by Roy Kessel

The long awaited appointment of the NCAA bowl task force was finally announced this week. It consists of: Nebraska chancellor Harvey Perlman, Co Chair American Express CEO Kenneth I. Chenault Co-chair Judy Genshaft, President of South Florida Nathan Hatch, President of Wake … finish reading NCAA’s Emmert appoints bowl task force

Posted in Bowls, College Football, Commissioners, Conferences, Daily Digest, Football, Licensing, NCAA, Universities | Leave a comment

Yao Ming sues Chinese sportswear company

Posted on May 15, 2011 by Roy Kessel

(AP)  China’s official news agency says Yao Ming has sued a sportswear maker for allegedly using his name and logo to sell its products. Xinhua News Agency reported Friday that the injured Houston Rockets center had sued Wuhan Yunhe Sharks Sportswear … finish reading Yao Ming sues Chinese sportswear company

Posted in Athletes, Basketball, Daily Digest, Intellectual Property, International Sports, Licensing, NBA | Leave a comment

NCAA pays Intersport $17.2 million to acquire full “March Madness” trademark rights

Posted on May 12, 2011 by Roy Kessel

March Madness is probably the NCAA’s most important trademark.  Now it appears that the NCAA will have full control over that name.  According to a USA Today report, Quietly last October, the association paid $17.2 million to sports and entertainment … finish reading NCAA pays Intersport $17.2 million to acquire full “March Madness” trademark rights

Posted in Basketball, College Basketball, Daily Digest, Intellectual Property, Licensing, NCAA, Sponsors | Leave a comment

EA Sports dismissed from antitrust suit against NCAA

Posted on May 7, 2011 by Roy Kessel

(AP)  A federal judge has dismissed video game maker Electronic Arts Inc. from a high-profile antitrust lawsuit challenging the NCAA’s long-standing prohibition against paying student athletes for their performance. But U.S. District Judge Claudia Wilken on Monday refused to drop … finish reading EA Sports dismissed from antitrust suit against NCAA

Posted in College Sports, Daily Digest, Intellectual Property, Licensing, NCAA, National Gov. Bodies, Sponsors | Leave a comment

NCAA establishes Division I Bowl Licensing Task Force

Posted on April 28, 2011 by Roy Kessel

The NCAA decided to place a 3 year moratorium on new bowls and create a task force to examine how the mechanisms are structured.  So we now have a BCS Task Force and an NCAA Task Force and a subcommittee … finish reading NCAA establishes Division I Bowl Licensing Task Force

Posted in BCS, Bowls, College Football, Daily Digest, Football, Licensing, NCAA, RTC (Rules to Change), Universities | Leave a comment

Former players sue NFLPA over licensing royalties

Posted on April 19, 2011 by Roy Kessel

Five retired players are suing the NFL Players Association in federal court, claiming the organization denied them and other former athletes lucrative royalties from licensing deals that used their images. NFL Nation Our eight bloggers help you keep up with … finish reading Former players sue NFLPA over licensing royalties

Posted in Athletes, Daily Digest, Football, Lawsuits, Licensing, NFLPA, Players Association | Leave a comment

ESPN restricts endorsements by its talent

Posted on April 14, 2011 by Roy Kessel

I guess Erin Andrews is just too popular.  And ESPN is concerned about the blurring of the line between reporting and endorsements. The network is now restricting what will be allowed according to the report in the Sports Business Daily: … finish reading ESPN restricts endorsements by its talent

Posted in Cable TV, Daily Digest, Endorsements, Media, RTC (Rules to Change), Sports Media | Leave a comment

Coca Cola drops Wayne Rooney for endorsements

Posted on April 6, 2011 by Roy Kessel

Coca-Cola is no longer being endorsed by Manchester United’s Wayne Rooney according to this AP report.  Rooney was initially dropped following allegations regarding his private life. Rooney was the face of the Coke Zero drink, with his image appearing on … finish reading Coca Cola drops Wayne Rooney for endorsements

Posted in Athletes, Daily Digest, Endorsements, English Premier League, Soccer, Sponsors | Leave a comment