Category Archives: Sports Marketing

Sports Marketing

Bart Scott Trademarks “Can’t wait”

Posted on March 5, 2011 by Roy Kessel

Bart Scott trademarked his “Can’t wait” You Tube sensation catch phrase but it will remain to be seen whether or not Scott can capitalize financially on the merchandise. It will be interesting to see whether Scott can claim the top … finish reading Bart Scott Trademarks “Can’t wait”

Posted in Athletes, Daily Digest, Football, Intellectual Property, Licensing, Media, NFL, You Tube | Leave a comment

WTL: Nebraska ends licensing agreement with Martinez’s father; NCAA penalties to follow?

Posted on January 29, 2011 by Roy Kessel

Nebraska has ended the licensing agreement with QB Taylor Martinez’ father. Casey Martinez of Corona, Calif., owns Corn Fed Apparel Inc. His agreement with the athletic department paid Nebraska a 10-percent royalty on Corn Fed T-shirts, caps and other products … finish reading WTL: Nebraska ends licensing agreement with Martinez’s father; NCAA penalties to follow?

Posted in Athletes, College Football, Daily Digest, Football, Licensing, NCAA, NCAA sanctions, Universities, WTL (Where's the Line?) | Leave a comment

Vick gets endorsement from football pad company

Posted on January 26, 2011 by Roy Kessel

Michael Vick continues to make his remarkable recovery both on and off the field. He got his first real endorsement deal with Unequal Technologies, a football pad provider.  Terms of the deal were not disclosed but it was classified as … finish reading Vick gets endorsement from football pad company

Posted in Athletes, Daily Digest, Endorsements, Football, NFL, Sponsors | Leave a comment

Augusta joins forces with EA Sports

Posted on January 6, 2011 by Roy Kessel

Augusta National is entering a new generation.   The club has probably leaped 3 generations ahead over the last 3 years.   It has gone from a place that would not even allow a telecast of all of the holes, to now … finish reading Augusta joins forces with EA Sports

Posted in Charities, Daily Digest, Golf, Licensing, PGA | Leave a comment

Roy Kessel’s Top Ten Stories for 2010

Posted on December 31, 2010 by Roy Kessel

There were lots of stories that didn’t make the cut.   Many of them might have been bigger news stories or received more coverage.  But these are the stories that we have selected as the ones that had the most impact … finish reading Roy Kessel’s Top Ten Stories for 2010

Posted in Agent Regulations, Agents, Antitrust, Arrests, Athlete violence, Athletes, Basketball, Bribes, Coaches, College Basketball, College Football, College Sports, Commissioners, Concussions, Conferences, Daily Digest, Eligibility, Endorsements, FIFA, Fans, Fines, Firings, Football, Franchise sales, Heisman Trophy, Hockey, Host site bidding, Labor and Employment, Lawsuits, Leagues, Media, NBA, NCAA, NCAA sanctions, NFL, NFLPA, NHL, Owners, Penalties, Players Association, Realignment, Recruiting violations, Scheduling, Sexual harassment, Soccer, Suspensions, Teams, Universities, Women in Sports | Leave a comment

Vick gets first endorsement deal

Posted on December 17, 2010 by Roy Kessel

Michael Vick continues to make a remarkable comeback.   He has made a very strong on-field comeback and is becoming a hot commodity around the league. Now, in the court of public opinion he has seemingly been granted to an open … finish reading Vick gets first endorsement deal

Posted in Athletes, Daily Digest, Endorsements, Football, NFL, Sponsors | Leave a comment

Wrangler pulls Favre ads

Posted on October 18, 2010 by Roy Kessel

According to CNBC’s Darrell Rovell, Wrangler has pulled the Brett Favre ads from its major media placements on NFL games even though the ads still appear on their website. The decision could be influenced by the fact that the Jenn Sterger … finish reading Wrangler pulls Favre ads

Posted in Athletes, Commissioners, Endorsements, Football, Leagues, NFL, Sponsors, Sports Marketing, Text messages | Leave a comment

Ornstein pleads guilty

Posted on October 5, 2010 by Roy Kessel

Mike Ornstein, a sports marketer at the heart of the Reggie Bush problems at USC, has plead guilty to a charge of conspiring to scalp Super Bowl tickets.  Ornstein has very close ties to the New Orleans Saints and is … finish reading Ornstein pleads guilty

Posted in Agents, Athletes, College Football, Leagues, NFL, Sports Marketing, Teams | Leave a comment

Coca-Cola drops Rooney

Posted on October 4, 2010 by Roy Kessel

Coca-Cola will no longer use Manchester United Striker Wayne Rooney’s image on cans and bottles following allegations that Rooney cheated on his then-pregnant wife with a prostitute.  Coke announced Monday that it had stopped using his image to promote Coke Zero. … finish reading Coca-Cola drops Rooney

Posted in Athletes, Endorsements, International Sports, Soccer, Sponsors, Teams | Leave a comment

Is Timberwolves billboard an ambush?

Posted on October 2, 2010 by Roy Kessel

The Twins are upset that the Timberwolves have erected a huge billboard on their arena, which will be clearly visible from Target Field.   The Twins apparently feel that the billboard constitutes an ambush effort. The Timberwolves were apparently suprised by … finish reading Is Timberwolves billboard an ambush?

Posted in MLB, NBA, Sports Marketing, Teams | Leave a comment